From the Warehouse

I created social media content that showcased the oftentimes un-seen day-to-day happenings in the warehouse. Whether that was a furniture donation from a local business or individual, a volunteer repair project, or just an overview of all the amazing items we had available for our guests - I shared the inner workings of the warehouse with our community of supporters to show the amazing stories and efforts that went into furnishing 30-40 homes every single week.

Background & Goals

Flourish has an incredible community of 2,000+ volunteers and furniture donors. Volunteers spend an average of 25 hours per home furnished doing everything from driving trucks to collect furniture to carefully repairing it in the workshops. However, these individual moments of generosity and care often go overlooked in the hustle and bustle of the warehouse. By creating photo and video features, I highlighted the details that make every home furnished truly special.

Results

The content I created yielded an increase in social media engagement and helped build strong relationships with furniture donors and volunteers.