Media & Public Relations
I was an essential point person for media and public relations, including crisis management.
I sent press releases and did interviews. I coordinated filmed promotions. I helped create and control Flourish’s image in the public eye, raising critical awareness and support.
12 TV news stories
5 written articles
100,000+ reach
Crisis: Truck Vandalism & Theft
In May 2024, one of Flourish’s box trucks was stolen. I jumped into action and sent press releases to activate the TIP hotline and rally the public to locate the stolen vehicle. After five news stories, the truck was successfully located, but in need of repair. Through a social media and TV media push, we raised more than $5,000 to cover the necessary repairs.
In March 2025, another of Flourish’s box trucks was vandalized when someone drilled a hole into the gas tank. After 3 TV interviews and a written article, we raised 3x the needed support to repair the vehicle.
Holiday Feature
In December 2023, Flourish volunteers banded together to serve families on an extra day beyond our normal service days. Seeing an opportunity for a feel-good story during a slow media time, I wrote and distributed a press release for the occasion. I also coordinated a guest interview that day.
J29 Creative Arts Feature
I applied for and coordinated a video feature by J29, a marketing agency, as part of their Creative Arts series featuring local businesses and nonprofits. I worked with their team to coordinate a day of interviews, wrote scripted questions, and provided logos and other information.
Kansas City Mom Collective Feature
I connected with the Kansas City Mom Collective, a group of local moms, and coordinated a feature on their social media, website, and newsletter. I provided all the content they used for the feature.
