Flourish Monthly Newsletter

I built the Flourish newsletter list by 6,000 subscribers and created a monthly newsletter.

Impact

  • 6,000 subscribers added

  • 36 newsletters sent

  • Average open rate of 41%

  • Engagement increased by 25% (clicks)

  • Individual giving increased by 75%

One of my biggest accomplishments at Flourish was creating a process to import furniture donors into our online CRM database (Bloomerang.) By training volunteers to collect information and importing it weekly, I added 6,000 active newsletter subscribers. I was also responsible for adding new volunteers, partner agencies, case managers, and event attendees to the database and monitoring an online newsletter signup.

Another big part of my role was creating and sending a monthly newsletter. In collaboration with Flourish team members, I gathered relevant news, fundraising appeals, volunteer needs, and event announcements to keep our growing audience engaged.

Examples

Click the image to read the full newsletter as a PDF.

Previous
Previous

Social Media: Stories of Home

Next
Next

Grants