Flourish Monthly Newsletter

One of my proudest accomplishments was developing a system to regularly import contact information from furniture donors into our CRM (Bloomerang). By training volunteers to gather data and setting up a weekly import process, I added 6,000+ active subscribers. I also ensured new volunteers, case managers, and event attendees were added to our outreach list and monitored online signups.

Each month, I wrote, designed, and distributed a newsletter featuring stories from our guests, updates from the warehouse, fundraising appeals, volunteer opportunities, and event announcements. I worked closely with staff across departments to gather timely, relevant content and maintain a strong connection with our community.

Impact

• 6,000 subscribers added

• 40 monthly newsletters sent

• 41% average open rate

• 25% increase in link engagement

• 270% increase in individual giving during my tenure (from $62,000 to $230,000)